SL Communications
Communications Designed for an AI-Driven Media Landscape
Our Mission
Today’s communications landscape looks very different from just a few years ago. The rise of generative AI, changing search behavior, and evolving media ecosystems have fundamentally reshaped how stories are discovered, sourced, and amplified. As generative AI, new discovery platforms, and shifting search behaviors reshape how stories surface, our approach has adapted to ensure our clients remain visible, credible, and relevant.
We help companies navigate this new environment by combining traditional media relations with modern AI-enabled communications strategies. That means identifying the narratives shaping your industry, optimizing content for both journalists and generative search engines (GEO), and using advanced research and intelligence tools to uncover the right data, storylines, and media opportunities. The result is communications that are not only visible in the press but also discoverable across the broader AI-driven information ecosystem.
Our team is designed to scale with yours. Whether you are looking for a fractional VP of Public Relations, strategic communications consulting, support building or expanding an existing program, or executive thought leadership, we work as a true extension of your team. We combine deep storytelling with the latest AI-powered tools to ensure your message reaches the audiences that matter most.
From AI and logistics to e-commerce, hospitality, food, and emerging technology sectors, our approach focuses on finding the most effective and efficient ways to insert your story into the conversations shaping your industry.
We partner best with companies that believe in transparency, data-driven storytelling, and access to leadership. The strongest media coverage is built on real insights and expertise. With deep relationships across the media and a modern understanding of how stories travel across both traditional outlets and AI-powered discovery platforms, SL Communications helps ensure your voice is part of the conversation.
About Stephanie
With nearly fifteen years of experience in public relations and strategic communications across both in-house and agency roles, Stephanie specializes in helping organizations build visibility, credibility, and influence through impactful communications programs. She works closely with founders and executive teams to develop thought leadership strategies and executive positioning that elevate industry voices, shape market narratives, and drive business growth.
Stephanie has led communications initiatives across B2B, B2C, and personal brand campaigns in industries including technology, logistics and supply chain, hospitality, consumer packaged goods, and financial services. Her experience spans global communications programs, cross-functional marketing teams, and multinational campaigns that operate across multiple time zones and media markets.
A strong writer and strategist, Stephanie develops data-driven content and storytelling programs designed to resonate with both journalists and modern discovery platforms. She has deep experience building executive thought leadership platforms, securing high-impact media coverage, and translating complex industry insights into compelling narratives. She maintains strong relationships with top-tier business and trade journalists covering venture capital, technology, entrepreneurship, and emerging industries.
Stephanie currently lives in Denver with her husband and daughter and enjoys live music, hiking, camping, and cooking.
What We Do
STRATEGY & MESSAGING
Foundational Brand Development
External & Internal Messaging
Strategy & Counsel
Competitive Analysis
Crisis Plan Development
Core Value Development
PUBLIC RELATIONS
PR Strategy & Execution
Press Releases
Media Relations & Outreach
Media Training
Product Launches
Trade Show/Conference
Support
Monitoring & Measurement
CORPORATE COMMUNICATIONS
Executive Visibility
Speech Writing
Award Research & Submission
Speaking Opportunities
Research & Application
Issues Communications
Sustainability & Social Impact
Diversity & Inclusion Initiatives
CONTENT MARKETING
Content Strategy & Production
Media Kits
White Papers
Bylined Articles
Case Studies
Blog Posts
LinkedIn
Fractional VP of Communications
Not all companies need or have the budget for a full-time senior communications leader. In this role, Stephanie serves as an extension to your team to create or adapt the current messaging, develop a robust communications strategy, and drive the execution of the plan. Having an experienced communications leader can help companies looking to grow or revamp their public image and ensure they are communicating with all stakeholders (internal and external), at the fraction of the cost of a full time VP.
Unlike an agency partner, a fractional VP of Communications works closely with company leadership and functions as an in-house representative for all things communication. They work closely with company leadership and the marketing team to develop an integrated program that progresses the company’s financial and communication goals.
Since a fractional VP isn’t a full-time employee, I can focus on specific tasks and projects without needing to contend with the tedious day-to-day meetings that often limit output.
Industries
Robotics & Manufacturing
FinTech
Travel & Hospitality
AI
Food & Beverage
eCommerce & Retail
Logistics & Supply Chain
Sustainability
Finance
Experience
Startup Unicorns: ShipBob and SpotOn
Clients with Exits: ClearMetal, acquired by Project44
Venture Capital Firms: Palm Drive Capital, Jungle, Unlock VP
Startups: ShipBob, SpotOn, ClearMetal, AxleHire, WARP, Grip, GreyOrange
Brand Names: McDonalds, Radisson Hotel Group, Tate & Lyle, Diageo, CH Robinson, Experience Fayetteville
Testimonials
Current and Past Clients
Case Studies
Overview/Challenge:
Optimal Dynamics, a leader in artificial decision intelligence for trucking companies, approached SL Communications about a public relations program that included earned media outreach and bylined articles to raise brand awareness before a Series C Funding announcement. Before working with SL Communications, Optimal Dynamics had a limited presence in both the trade and business press and was relatively unknown as a rising logistics startup outside of its current and prospective customers. Their goal was to increase media presence, establish thought leadership in the logistics and technology space, and position the company as a key innovator to both investors and the broader market.
Solution:
Develop a series of storylines that would raise awareness around the new product category of artificial decision intelligence and share how their technology results in greater operational efficiency, increased profitability, and a decisive competitive edge – each of which is critical to thriving in today’s unpredictable freight market. SL Communications worked to adapt Optimal Dynamics’ blogs into thought leadership pieces by executives that subtly shared the advantages of their technology and its importance in an uncertain economic environment. Additionally, SL Communications worked to place earned media stories about the company and its executives in various trade publications.
In advance of announcing the funding, the team worked closely with Optimal Dynamics’ leadership and investors to determine high-priority outlets read by customers that would make the most significant impact. Once the company was ready to announce their $40 Million Series C Funding, SL Communications was able to secure an exclusive story with a Wall Street Journal reporter who could be able to tell a deeper story about Optimal Dynamics’ technology in addition to the funding. On the day of the announcement, the press release was widely shared with both top-tier business and trade outlets covering VC, logistics, retail, ecommerce, and technology, as well as local NYC media contacts.
Results:
Efforts resulted in a feature story by the Wall Street Journal, leading to over 11 million impressions in earned media coverage, including additional pick-up from Fortune, Axios, Journal of Commerce, DC Velocity, and Forbes. The news coverage brought better awareness to Optimal Dynamics, both as a company and the artificial decision intelligence category, and helped build new media relationships for Optimal Dynamics’ leadership.
On the day of the Series C announcement, Optimal Dynamics’ website saw an increase in unique viewers and traffic. The articles brought awareness and interest to Optimal Dynamics as an up-and-coming technology and logistics company, and the client reported that several new companies entered their sales pipeline as a result of seeing the announcement.
Overview/Challenge:
Fayetteville, Arkansas, has grown rapidly over the past decade, touting itself as “the second largest city” in the state. However, despite the growth, the city’s tourism advertising budget remains very small, at just $ 300,000 over the course of one year. SL Communications was tasked with partnering with Experience Fayetteville’s advertising and creative agency, Outright, to lead earned media outreach that aligned with the overarching creative campaign to 1) increase visitation, particularly overnights/average nights in market, 2) position Fayetteville as an attractive long-weekend destination, and 3) develop a strong Fayetteville brand identity.
Solution:
SL Communications developed a robust calendar of media pitches that aligned with the creative campaign and client goals and began establishing relationships with journalists who cover tourism, hospitality, and the outdoors. SL Communications developed two media pitches per month to highlight Fayetteville’s culture, family-friendly atmosphere, culinary offerings, outdoor activities, inclusive environment, and more in order to reach a wide range of journalists. We also hosted a media familiarization tour in Colorado (one of Fayetteville’s new target fly markets) to secure earned coverage in the region and reinforce Fayetteville as an easy-to-get-to destination from Colorado.
Results:
SL Communications secured coverage of Fayetteville in well-respected publications like New York Times, Outside Magazine, The Points Guy, Food & Wine, National Geographic, and Southern Living. Coverage also spanned more niche publications focused on specific topics and regional audiences. Now, in the second year of the campaign, we are receiving more inbound requests from the media, as well as requests to visit the city to gather content for stories. The average amount of time that travelers spent in Fayetteville during the campaign period increased by 6% compared to 2023. That metric includes day-trippers as well. If we exclude day trips, overnight visitors spend 8% more time in the destination. In just 8 months in-market, seeing this metric rise at this level further reinforces our successful partnership. Organic traffic increased by 54% during the campaign period, particularly from our target markets: Chicago (+85%), Dallas (+130%), Colorado (+31%).
Overview/Challenge:
Warp, a technology-powered freight network focused on modernizing the middle mile of American logistics, wanted a way to elevate its founders' presence in the media. While Warp was often mentioned in logistics trade publications, the founders sought to establish new relationships with business media that covered technology, the economy, and industrialization.
Solution:
SL Communications closely monitored the news cycle and collaborated with the founders to identify current trends and stories where they could lend their expertise. By taking a consultative approach, we developed targeted pitches to a small list of media writing about a specific topic to best position Warp’s co-founders as thought leaders.
Results:
Reporters from The Wall Street Journal, Bloomberg, Inc., and The Information responded to our tailored pitches, and we secured interviews that resulted in stories quoting Warp’s co-founders in these publications. Warp’s leadership has reported that several new prospects have referenced articles in which Warp or its co-founders have been mentioned. As a result, they have reached out to learn more about the company’s capabilities, contributing to the company's sales pipeline.